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Marketing tips

Tips, Ideas, Dos and Don’ts, Best Practice Examples and much more!

Changes in travel behaviour

The travel behavior of your guests changes How do young people travel? What holidays are young adults planning? What about the travel behavior of your over 50s guests? The online travel portal eDreams published the “Travel Through The Generations Report“… Continue Reading →

Chatbots in eTourism

27Chatbots here, chatbots there – they are on everyone’s lips and are hailed as a groundbreaking revolution in digital technology and customer communication. But are they really? Who (and what) are these chatbots? Robots that help with the household chores … Continue Reading →

Successful guest newsletters

You probably know it from your own experience: rarely does a day go by that we do not receive at least five advertising emails in which cleaning companies want to convince us of their latest wooden floor cleaning product. These… Continue Reading →

Successful websites for accommodation providers

Successful accommodation businesses will expect to receive up to a third of their online bookings via their own website… It is therefore very important for an accommodation business to be present and highly visible on the internet with their own… Continue Reading →

How to handle guest feedback

The judgment of travellers counts. Hardly anyone books a trip today without first checking online! Rating portals such as TripAdvisor, HolidayCheck or Zoover are among the biggest operators in this online market, with up to 17 million monthly visitors. Why?… Continue Reading →

Success in eTourism

As a software service provider in tourism, we operate in a complex industry and there are high standards to meet: the needs of travellers, accommodation providers, destinations and advertisers must be recognized and satisfied. At the same time, it is… Continue Reading →

Credit card security for your guest payments

As a receiver of highly sensitive credit card details, easybooking is required to integrate security measures into JULIA. We make this possible for you as an accommodation provider. With the PCI Card Details module easybooking offers a secure and convenient… Continue Reading →

Why are you better than the others?

Our Marketing Manager, Lisa Kiesewetter, travels regularly through tourism regions and discusses with hotel and guesthouse owners about social trends and their impact on tourism. Here she shares a personal story: “When I’m sitting on the couch in the evenings,… Continue Reading →

How do I actually generate bookings on the Internet?

… well, the list of things to look for seems endless. However, there are a few incredibly important points that any accommodation business can instantly implement. The good news for those who work with JULIA: many things are already ticked… Continue Reading →

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